So you have been plodding along playing WoW. You’re over the group that you have been playing with or your guild disintegrates. One of your friends (or a blog writer) convinces you to restart on another server and on the opposite faction. You level that character up, all the way to max or near-max level. You fall in love with the new class you are playing. Then that deal falls apart too.
You get talked into going back to your original faction, but you miss your high-level (insert class here.) Oh, that character also has a few thousand gold. What do you do?
Fret not my friends. Blizzard has sensed your malaise and has offered a solution. According to an article on WoW.com Blizzard will soon be offering a new Faction Switching Service, for a reasonable fee I’m sure, that will allow you to turn your gnome into an Orc or your Tauren into a Space Goat. This wow.com article was derived from this post on the WoW forums, which now has over a hundred pages of responses. People definitely have an opinion on this service.
I opined earlier that a lot of the catering to the user base is bad for the game. I’ve reconsidered. Exploiting a title for all it’s worth is management’s job. So in spite of all the altruistic qualities we gamers would like to see our fearless leaders espouse, at the end of the day they report to their stakeholders. How well they deliver what we want is what is going to drive the revenue to satisfy those stakeholders, so it’s a blade’s edge they walk. This is something at which Blizzard has become expert.
As soon as I brought this up in guild chat, people started thinking and every one of our core players mentioned not one but two high or max-level characters that they would bring over to the guild from the other faction. Myself, I have a Lock and a DK over on Rexxar that I wouldn’t mind playing more. I loved my DK but I haven’t had time to start leveling a new one over on Jaedenar where I play now.

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